Data mining gone too far?
In the early days of Google and Facebook the companies established an understanding with users that they gave up some of their privacy in return for services.
Since that time the ability of the companies to mine almost unbelievable levels of detail from location, association and the subject of messaging and emails, this ‘contract’ is no longer working.
Most people seem to have little understanding of the depth and breadth of what it is that these companies know about us. I often hear people say that they don’t care but are they making that judgement with any real knowledge of what is going on in these big data platforms?
If anyone has any kind of association or activity that they would rather keep private then carrying a cellphone means that Google knows. The level of sophistication is truly impressive and this report lays bare just one aspect.
Quite rightly there is a lot of focus on what governments know about us but I suspect that it pales into insignificance when compared to the big social media companies.