Re: Use of personal data ?
worse, as a "Main In the Middle" they have the capability to inject HTML ads into the traffic, including your e-mails, and ALSO edit out any ads (or content, for that matter) that they do NOT want on their network (or do NOT want YOU to see...). Like with a firewall appliance, they could enforce the use of THEIR SSLcertificates via THEIR trusted authority, and so on.
Using 'https' won't mean doodly squat if they manage to pull THAT off. Not saying they WILL, only that they COULD...
(so to avoid FUD-ishness, I suggest that appropriate regulations may be needed to PREVENT that possibility)
"big tech" --> "not a monopoly". Right...
One of the things done with fuel providers here in the USA is the "divorcement" between oil wells, pipelines, refineries, and fueling stations. You can't own the entire thing from end to end, or else price fixing would/could be used to drive competitors out of the market. So what is it called if Amazon owns the "last mile" in addition to (many) other parts of the internet?
fortunately, with server-generated keys [and plenty of warnings if they ever change], ssh isn't likely to be so easy to "Man in the Middle" successfully. So "a mitigation" exists, at least for some of this. For in theory you could use a server with sshd running "not on their network" as an ad-hoc VPN - kinda. But the vast majority of people relying on an Amazon network like this probably wouldn't have that option available. Commercial VPNs, and even TOR, could be just as "pwned" as SSL in the scenario I described.
I wonder if, like cell towers, you could privately invest in your own satellite fleet, and just rely on 'roaming charges' to fund it. You could be a member of multiple competing networks, even. Then it's decentralized as far as ownership goes, (potentially) making it less possible to do 'tricky things' like the "Man in the Middle" HTML injection/snooping scenario. Well, it's a thought, anyway...
Or, maybe the temptation to be your OWN "Man in the Middle" content injection/filtering ISP is too great... and others would follow THAT path.