What is your evidence that "Mr. Basecamp" is being bullied by Duke? Duke says, "We don't share your values, Mr. Basecamp, we're out."
When I perceive that a leader's values are mistaken, I tend to also perceive that there are likely other flaws in the overall design of the work of their organization. It's like, "Hey, if you are short-sighted on DEI, you might also not be adequately considering how to build project management software."
I'm not an apologist for M$, but their slogan about unlocking people's potential is really, really, really on-point. That's what good software should do. If I think a company isn't so sure about my approach to helping unlock people's potential (DEI), then I'm naturally going to have doubts about their software's ability to do the same.
For whatever it's worth, every time I use Oracle ERP (damn it, the horse is NOT dead, I tell you!), I am very aware that it was created by a company ruled by a culture of fear wrought by their fairly psychotic and micromanaging leader. Right?