Re: Lies, damned lies . . . and what was the other one again?
@Don Jefe . . .
Yes and no. Well, that's my belief anyway.
This is going to be a long one. I respect you and don't disagree lightly . . .
I think you might be misconstruing the idea. I don't think people are suggesting that young people walking into the corner store, perusing the packets and selecting a brand they feel represents them is how smoking starts.
I believe the idea is that cigarettes were once seen as glamorous and the plain-packaging laws are the latest step in a long effort to reduce that attractiveness - one that started way back in the early 70s, when the US Surgeon General released extensive reports on the health hazards of smoking.
Since that time, there has been a gradual process going on with the aim of reducing smoking in Australia. It has combined information, in the form of health warnings, campaigns, etc...; restricting smoking advertising; funding 'quit' programs, subsidising medical treatments; restricting smoking in public areas and, of course, raising fat wads of cash through excise and duty increases.
Over the course of this process, the number of smokers has steadily declined. It's certainly possible that the numbers would have declined anyway, though I feel that to be a bit of a stretch. It would be easier to argue that any given regulation/restriction/law was ineffective but each new measure has most certainly been consistent with the stated aim of the Australian Federal Government, which is to reduce smoking levels in Australia.
Back to the core argument, on the effectiveness of plain packaging, it has to been seen as part of the larger process to remove the visibility of smoking, reducing the 'passive' advertising.
It may be down to an ignorance of Australian laws (and I freely confess an equal, if not greater, ignorance of US, Canadian and UK laws) but the scenario you are ridiculing is a straw-man. Why? because two years prior to the plain-packaging legislation being passed, laws were enacted requiring all cigarettes and tobacco to be placed out of site at the point-of-sale - usually implemented with large, plain cabinets behind the register.
Plain-packaging laws are just a logical extension of the progressive banning of all cigarette advertising, and the effect is not expected to be drastic but cumulative with previous efforts. The aim is to stop smoking being 'around' so that it is not seen as normal or socially acceptable*.
Mate, I pretty much agree with you on everything before even reading your posts - you are older, wiser and more worldly** than I am - but I can tell you without the slightest bit of exaggeration that the packaging most definitely made a difference to me.
When I started smoking, my first cigarettes were Winfield 'Reds'^, shared with friends. Once I started buying my own, I bought B&H. Why? Because I thought they were classier. Note that I said "were", not "looked". Later, as a 'matured' into a young adult, I moved to Stuyvesants. Why? Because I felt they were a bit more mature, a bit cooler. More understated - no need for flashy gold 'look: I'm smoking B&H here' - instead a utilitarian soft-pack with simple style.
You might think I am making this up but I am not. I wince a bit at the memory of my younger-self but that is the naiveté of youth.
The point is not that I smoked because of the packaging, the point is that that packaging is advertising and advertising is effective. Not on everyone, but certainly more so on younger people. The Australian government has a policy of banning cigarette advertising and the move to plain-packaging is wholly consistent with that long-running, bipartisan, publicly-supported policy.
Anti-smoking measures have increased over the years, while at the same time smoking rates have decreased. They are not simply coincidental, so the question becomes: which is the cause and which is the outcome? It could be plausibly argued that since the detrimental nature of cigarettes became known, smoking has decreased and therefore public support for anti-smoking measures has increased, leading to more and stricter anti-smoking measures. The Australian government largely takes the opposite stance, that the anti-smoking measures caused the decrease in smoking.
There are studies and survey and reports and graphs and endless opinions supporting both sides of that. I would note that I have not seen a study claiming the measures are ineffective that has not been commissioned and funded by a smoking body. (Not to say they don't exist.) As the title of my original post implied - you can make such a report support either position depending on the data you use and how you present and weight it.
For my part, I believe it is both together. I believe anti-smoking measures, overall, have been effective in reducing smoking. That reduction in the smoking population then means there is more public support for further action to be taken. That may lead to some actions that don't produce a statistically significant effect and are implemented based more on that public support than on hard numbers.
I better leave it at that : )
* - I am not saying the aim is a noble one or even a practical one, but that is the aim and, when viewed in that light, the plain-packaging laws are consistent with that aim.
** - Though not more wordy.
^ - 16mg - we were men.