No OS is the most popular OS
Most embedded systems don't have any OS at all. Most embedded systems are far too memory/resource constrained to have any OS at all. A typical modern kitchen probably has embedded systems in large and small appliances: stove, fridge, dishwasher, microwave, bread machine, rice cooker, blender,..... none of those is running Linux, WinCE etc. They're mostly running small 8-bit micros with 1kb or less of RAM and a few 4 of flash.
Even your desktop PC has significant numbers of embedded systems: monitor, mouse, power supply, disk drives,...
While your fancy car might have a fancy Linux/WinCE screen in the dash, it is loaded with small embedded systems. Each door probably has its own 8-bit micro to handle the switches/electric window etc. Another few in the dash/console, airbag, lights, seatbelt tensioners,.... These micros are cheaper than wiring.
There are quite a few reasons for this:
* Cost: The cheap micros cost less than 50c US. Adding resources needed to run an OS just add cost with no benefit. Any Moores Law that brings the cost of resources down will also reduce the cost of the small micros to 20c, 10c,...
* Boot time: Bare metal systems can boot up in milliseconds. Linux et al need seconds. That's just not acceptable for any critical function.
* Response time: You want that airbag to fire **now**.
* Simplicity: Simple things are typically more robust. It is a lot easier to verify all the code in a system with only 200 lines. Not so if you're running the whole of Linux etc.
So why does the Reg kick up such a poor survey? Well very few of the people doing real embedded work will be reading El Reg. I would not expect a useful output from Reg readers on embedded systems any more than I'd expect good a good result if the survey was run in Knitting Monthly.