Lessons from the past...
Whilst I like Apple stuff, I personally can't imagine how they can shake up the TV UI/viewing experience. Having said that, there are several improvemnts to be made (currently using a Panasonic 42" LCD) - named inputs, remote connection box with wireless streaming etc.
Canon and Nikon scoffed at Sony's announcement to muscle inon their D-SLR business (at which they've been quite successfull and Sony camera's have gathered serious acclaim) and Sega and Nintendo fans laughed when Sony annouched a games console ("Games console? what do sony know about games consoles?") and lots of phone manufacturers dismissed the iPhone as a serious competitor. They also redesigned & rejuvenated the tablet market.
But I though the new iPad was a bit 'Meh' as did I to the original iPod " Wow - the revolutionary device is a large capacity MP3 player."
So - could be interesting. Will it be a Thunderbolt display with an Apple TV added or something else? What did SJ think of (or thought he'd thunked of) that all the other UI designers missed?
Steve