Kodak film both profitable and exquisite
I'm in my late 30's and a photographer. All of my important and personal work is captured on 120 and 135 film. Although I sometimes use Fuji Velvia (and to a much lesser extent Ilford Pan F +), my go-to films have always been Kodak for their consistency and character.
By default, my Hexar AF is loaded with Plus-X and my Pentax 645 or the Rollei is loaded with Portra 400. (By the by, have you used the new Portra 400? Amazing, subtle, gives images with weight and substance - great latitude, too).
When I'm having fun, the mix always includes Tri-X and Ektar 100 (though I'm not completely in love with Ektar's cool blue look). And I've been known to enjoy the (discontinued) EKTACHROME E100GS. And yes, I used Kodachrome, though mostly as a boy. None of my recent decent work used Kodachrome.
I understand that Kodak's film division actually does make profit, particularly since it's been killing off different variants. Kodak take their research in motion picture film and then it trickles down into the still camera lines (e.g., the new Portra and Ektar).
It does seem criminal that Kodak's management couldn't manage the decline of film into something like a boutique business rather than milking the film profits to invest in all manner of insane things. It reminds me a wee bit of Apple in the early 1990's.
Must go and load my freezer up with Portra, Tri-X, Plus-X, Ektar and anything else I can find!