Pretty good deal for Apple
University purchases IPads for students from Apple. -> students pay increased tuition for the equipment.
Students buy into iTunes environment -> not going to give up investment in music etc after graduation eh?
$profit$
Really nothing different than what Apple was doing in the 90's with schools, just with iPads now. Don't really agree with the mandatory part of it with the Uni, but that's how it goes sometimes.
That being said, we did it a little differently, my son started college last fall and we set him up with a car (to get there), a bike & bike car rack (for getting around once at school), an HP Win7 gaming-capable laptop (for real work too lol), and a Kindle 3 (some school books that are available, mostly for all the required reading - the kindle is light, battery lasts forever, and is better suited for extensive reading).
;)