Message and beancounters
"After the offer expires it is likely that an EA/Maxis bean-counter will run the numbers on the games people chose and come up with a number representing either lost or missed revenue."
But that woud be, ahem, wrong. Looking at that list I already own the only title there I want. So I may, to be bloody minded pick another (the most expensive) and download it, and register it.
But what's the value of it? This is a rather odd concept.
I (say) I wanted Battlefield, and was about to go and buy it then its value to me is the current retail price.
If I didn't want any of them then the value to me is roughly the resale value, oh, zero as it can't be resold.
The "cost" to EA is only lost revenue on the former, not the latter. Even then the marginal cost (actual money out of the door) is pretty much nil, just the extra electricity to generate a new unlock code and spin some platters to facilitate a download.
EA will, of course, never know which was which, so any attempt at saying "we lost revenue of $...." is wrong, irrelevant, and downright silly.