Re: An example of a cognitive misfire :o
Go back to when musk took over Tesla and he was the Media Darling, Tech Saviour of the world, bringing this new EV technology* (I think he borrowed the Reality Distortion Field from Apple at the time) to the world.
And a lot of people bought Teslas back then, based on Musk and his pronouncements. That was still true going back maybe 5 years.
And then he went bat shit crazy... The stupid rescue Sub, the Paedo Guy comments, the smoking pot on a live stream, the various crypto shit, and then finally the screwed up takeover of Twitter, followed by a continual stream of controversial tweets (sometimes bordering on illegal - "funding secured!").
Musk is no longer the Media Darling, nor the worlds Tech Saviour. In fact, the people who are now most looking at EV tech, are likely the same people looking at musk, and going "ewww...". People like that are not going to buy a Tesla (and these days, there are a ton of alternative options). The people who support Musk in his controversial bollocks, are also the people who have zero interest in an EV.
So Musk the man, did probably help Tesla shift a huge number of units in the beginning, that they probably didnt deserve to shift. Now though, I'd suggest that he's personality is actively hurting the company. They'd be much better off ditching him, but we all know that's not going to happen when he owns so many of the shares...