Re: Video Rental
I remember the Video Rental Shop Experience. You sign up, and spend a few weeks in movie heaven, watching all the great films you missed at the cinema. Then you spend a few weeks watching some quite good films you've never heard of followed by a few more weeks watching increasingly crappy films you've never heard of. Sadly, this experience seems to be replicated over a slightly longer timescale by Netflix and Amazon.
And why do both these services fill the screen with suggestions for films I have no desire to see? I suspect that their recommendations system takes no account of the many films I switch off after the first 10 minutes.