Re: @Trevor_Pott
1) I am not ignoring QNAP or pretending they they don't exist.
2) I will cover anything that happens across my testlab. If I don't get the bandwidth on The Register, expect it to show up on WeBreakTech. That's right, I created my own tech magazine for when there's something I have to review by but El Reg doesn't have the budget. What isn't covered by me is covered by one of my sysadmin bloggers. Check out the latest review, System mechanic by Aaron Milne.
3) I have no trouble giving a crap review if something is crap. I punch Microsoft in the mommy-daddy buttons all the time.
4) I only review what is sent to me, what I personally buy or what I come across in my travels. I do not get paid enough to go out and buy every little thing and review it. What I get paid for a review article would not come close to covering the cost of even the cheapest of the QNAP boxes. In fact, for reviews, it rarely even covers the time I put into it. Per hour, reviews are the worst money I make at any of the jobs I work.
I don't see where your entitled attitude comes from? "Trevor, I demand you buy an expensive product with your own money and then review it on The Register so that the company in question can get some coverage and I can read about them." Here's a giggle: no.
It might shock you, but writers write to get paid. Not being willing to spend my hard-earned money to review something isn't a lack of objectivity. A lack of objectivity is giving someone a good review because they sent you a widget, or allowing your personal beliefs to interfere with an objective analysis.
You are attempting to use the word "objective" as some kind of moral sword to turn journalists into something less than slaves. You want journalists to pay to do your bidding.
Well, [redacted], buddy!
Do you think you could just demand that I go out and buy an EMC filer with my own money and review it? How about an IBM Mainframe? Next will you demand I pay my own way to Burma and cover the plight of the Rohingya, or that I buy a ticket/hotel/airfare to every conference and cover them all for you?
Where does the money come from? The Register doesn't have that kind of cash just lying around. I sure as hell don't. My company doesn't either. So where's the money for your personal take on objectivity coming from?
I'll tell you what, there is a perfectly objective way to ensure that any product, service or event that the readers want covered can get covered: they pay for it. IndieGoGo is easy: my crew raised over $10,000 for cancer. That is both fair and objective.
This isn't Fox News. "Fair and balanced" does not mean "equal airtime for any opinion, no matter how fringe, ridiculous or badly supported." I'm not putting timecube guy on TV and saying "he has an alternative theory of everything to the Standard Model." If I have to talk about him all I'm going to call him an utter whackjob, because that's what he is. That isn't how journalistic ethics or objectivity works.*
Nothing prevents QNAP from submitting a unit for review. Nothing prevents you - or anyone else - from pinging QNAP on Twitter, through their contact page or what-have-you and saying "you should get your unit reviewed on The Register."
You, the reader, can take action to see items you prefer covered here. But demanding that a journalist buy something he doesn't want out of his own pocket in order to review it for you - at a loss - is just asinine.
If I happen to run across a modern QNAP box and am in a position to put it through it's paces, it will get reviewed. Everything I run across like that gets reviewed. But I won't spend my hard-earned on something I'm not convinced will be a benefit to me just to satisfy you. That's fair...and balanced!
*In fact, that's the opposite, it is presenting fringe ideas as somehow equivalent to logical, well supported, scientifically backed ideas supported by the overwhelming number of professionals in the industry. Fox News-style "balance" is where "opinion" columns and editorials come in. Fox News isn't news at all, it's just editorializing and attempting to present massively disproven fringe ideas as equivalent to the actual truth in order to whip up political anger and make yet more money off their geriatric audience.