Re: Gross overestimates don't help either
The opposite is true as well.
When Apple made it really easy to buy music via iTunes, sales went up, and piracy went down.
When Amazon made it really easy to buy ebooks, sales went up, and piracy went down.
When Netflix made it easy to stream TV and movies, you've guessed it, piracy went down. Except that now every company is trying to start their own streaming service, (meaning it's complicated to find the service that has the show you want to watch, and expensive to subscribe to), people are once more going back to piracy.
Most people will quite happily pay a 'fair' price for media, if it's easy and convenient. If it's not easy, convenient and cheap, they'll just go straight to piracy which is always quite easy, fairly convenient, and above all, free.