Re: Did you really need to ask that?
probably hurt it's [...] reputation more than the marginal gains in efficiency
I didn't think low cost carrier cared about their reputation. They treat their customers like s**t, the customers know they're going to be treated like s**t but nobody cares as they think they're paying £1 a flight*.
* Exlcuding all the optional fees that are required to be paid for you to board the aircraft.