The Pirate Code (or perhaps they just be more guidelines)
In the good old ship days, The Pirate Code governed the share of the spoils that went to each member of the pirate crew. One share per crewman, one and a half for "officers" and two shares for the Captain.
Copyright "Piracy" is not (for most "Pirates") about making a profit - its about watching what you want when you want. Yes, there are many websites making huge profits from piracy. But the majority of the crew make no money out of their "piracy".
Making stuff available via on demand is all very well IF you've got the infrastructure and service to support it. Have you got a home media that lets you watch the on demand on your TV, and does your "unlimited" broadband service really give you unlimited "downloads" of streaming media (most don't!).
Will it make any difference? Probably barely measurable.