Sowing the seed ..
What is the purpose of this PSA? There is money to made by being the first University to openly demonstrate and warn the public of the potential security risk to these PDAs. As more businesses shift their attention to these PDAs to conduct commerce, they will soon realize they will need a better security frame-work. These corporate titans will march to their respective government officials to fund a research/project to better secure these systems. Governments usually go to their universities for research related activities ..
Well, guess which university is going to be on the top of that list ?