Hello pot, this is kettle...
I love the way that so many people are going on about "Microsoft spyware" in Win10 - yet they quite happily use Google to search, Android based phones, Gmail for email, etc., etc.
A nasty revelation I've had over the past few years is that spying on people is now the backbone of how the software industry works. Websites are full of tracking and analytics code. Mobile apps and games typically link up to some kind of insights dashboard, allowing you to be profiled for "user acquisition". Hell, Google's entire core business model is based on the data they capture about you.
Let's face it - what's the number one most used bit of software by the average user these days? Their web browser. And what's the first thing most people do when trying to find something on the web? That's right - " w-w-w-dot-g-o-o-g-l-e-dot-com".
For the record, I think that this utter invasion of privacy is completely wrong - but with computers and the internet now such an integral part of the way we live, the chance to change this is long gone. Sure, the more savvy of us can find means to block this constant monitoring, but this is only a holding action - sooner or later something will change and allow these defences to be breached. The concept of privacy in the digital world has been pretty much dead and buried for years - the corporates won't change it because it enables them to sell more stuff, and the government won't change it because they can use the data for their own purposes... that plus they're pretty much in the pocket of the corporates these days.
... and once again, Microsoft are late to the party. Except this time, rather than saying "too little, too late", people are kicking off about their privacy, much of which they gave up many years ago.