Unfortunately it opens up openreach to the influence of the likes of Talk Talk and Sky. That could mean that whatever sympathy for rural areas they used to have will be overridden. I'm not saying that BT has always done a bang up job of rolling upgrades out to all four corners of the country but it's done far more in that respect than the LLUOs ever did.
All Sky will want openreach to do is target VM areas. Talk Talk will probably think the same. In fact most CPs will likely think that. They all make most of their money from selling services to city dwellers. Us country bumkins might be about to face a more severe digital divide.
Hopefully it won't go like that but we need less partisan control over openreach not more :-/