Re: Why should I need to pay ?
No, it's not at all like that. OK, it's only a bit like that.
If you use Gmail, or Earth, or Google search, or ... then you are using a service without paying any money for it. That service does cost money to provide.
Analogy. You employ a butler (yes, bear with me) or cleaner, or cook, or whatever domestic service. They offer you two choices - either pay them in cash, or they can work for "nothing" but will feel free to rifle through all your private paperwork and sell your information to others. Were it like that then it would be a choice - you either pay with cash, or you pay with privacy.
But all these online services don't offer that choice, and enough people use the service to make the data slurping worthwhile. So it's not so much a case of paying someone not to rob you, it's a case of paying someone for a service vs them monetising you to pay for your use of that service. So in that respect, there's no element of paying someone not to rob you - because it's a simple case of you using a service and either paying in cash or paying in kind.
Where it breaks down is where you don't use a service. I don't use Faecesborg, have no intension of doing so, yet I know (thanks Mr Schrems) that they will ILLEGALLY have a significant pile of information on me. In respect of that, and only that, you would be correct in saying that it's like paying someone not to rob you.
Sadly, it's long past the point where any of these piles of scum would be able to convince me that I could trust them to honour any sort of "I pay you, you stop stalking me when I use your services" sort of agreement. They've all demonstrated quite clearly that their only concern is to obfuscate things for their own benefit. And they've clearly demonstrated that they think the only thing they've ever done wrong was getting caught. But roll back a decade or two, and they might have succeeded in offering a "cash or kind" offering.