Nice Keyboard
The BBC Micro was solid with an excellent keyboard. And that's all. In the harsh language of technical specs, it was gainsaid by systems costing literally half the price. What the BBC Micro did have however, was the entire resources of a broadcasting coorporation at its disposal.
Result ? A torrent of free advertising unequalled in history. In early 1982 there were only 3 TV channels in the UK, two of which were controlled by the BBC. Both carried "The Computer Program","Making the Most of the Micro" and "Micro Live". Although well made, these were indeniably 30 minute infomercials for the BBC Micro. Radio 4 played its part with The Chip Shop, and TV news programmes often features "stories" centred around the BBC Micro.
Other manufacturers could not afford a 30 second advert on ITV.
As the article says "Acorn went from a company with a turnover of less than £1m in 1979-80 to revenues of more than £20m within two years. That paved the way for Acorn's September 1993 flotation on London's Unlisted Securities Market, a process that made Chris Curry and Herman Hauser millionaires."
Nice. But isn't advertising supposed to be illegal on the BBC ? And didn't the hapless viewers pay for those adverts with their license fees ? And didn't the same viewers pay again for the huge DoI subsidies to Acorn ? And then pay again the princley sum of £400 for the end product, which they had already paid for to be built and marketed ?
Other manufacturers, without help, were able to outsell the BBC Micro on merit alone.
In hindsight, the literacy project should have been aimed squarely at the mass of the population, not at schools. The chosen system should have been a cheap-as-chips device for everyone to program at home. It should not have ened up as a hyped product with premium pricing.