Re: Ummmm
I timed a US Sitcom recently as it was broadcast on E4
The show 'lasted' 30 minutes but the actual programme was 18 minutes long. The rest was Adverts.
An hour long show is actually 44-46 minutes.
During my quite frequent visits to the US, I rarely turn on the TV. If I do, it is for the Weather Channel to get the forcast for the next day. Otherwise trying to watch even half decent shows without the aid of a PVR is just too frustrating to be bothered with.
Is it any wonder that if the US wins a bid to host the FIFA world cup in the future, they will virtually insist that the 45minute 'halves' is split into at least two if not three sections just to satisfy the Advertisers.
As a certified GOM (Grumpy Old Man) I hate all forms of Advertising. we GOM's are not a target market for the advertisers but we have to sit through the crap that is aimed at everyone but us. They should be made to pay me to endure this shite.
as far as I'm concerned then all ad agencies should 'Eat This' (See Icon)