Re: Rock and a hard place
Have to disagree, particularly on the point of this article which is battery life.
I had 2 flagship Androids (Nexus 5, HTC M8) both virtually unusable after 1 year due to poor battery life. The Nexus in particular was shocking.
I actually think Apple was targetted for actually giving a little bit of a damn about user battery life, whilst Google and the rest of the Android eco system got off scott free. They should have equally been held to account.
Nowaday's I just buy mid range Android and expect the battery life to die around the year mark.
The fundamental tech industry problem is everything has Plateau'd, from UI tech like touch, to usable compute density. Apple are more exposed to this than most of their competitors because they are big in all device categories wether PC, Phone and something in between.
Cook's failure as a CEO has been to green light massive price rises for Tech . (FaceId, TouchBar) that deliver completely marginal UX improvements.
I am typing this on my work 15" 6-core MBP, that for most of my user activity is fundamentally worse than my 2013 11" MBA. The battery runs out quicker, its bulkier, and the software is less reliable. (Some of this is that i didnt control the spec'ing process for my work MBP)
As Andrew has noted recently Apple is heading for a perfect storm of high prices and weakening engagement from some of their core market segments and they will need those core segments when a lot of their fanboi's change to the latest disrupter