@ Dana
You seem to work under the assumption that consumer satisfaction has anything to do with product quality or consumer service. This is extremely wrong. People like to complain endlessly about very good products, and they also like to praise crappy stuff that they bought at a premium. That is the "sheeple" effect. If you pay a lot for something that doesn work properly, and you admit it, then you admit that you've been had, and that you are not,, to use your words, "the sharpest knife in the drawer" On the other hand, complaining about a very good piece of kit makes you look good and knowledgeable, and disctinctive and flairy. That is crowd psychology 101.
It even works when you know how it works, which is remarkable. For example, I know how it works, and it still works on me. I don't have much Apple kit, and what I have is genuinely good, (yes Jeebus, they do manage to get good products on the market, too, even though it's not always the case) but I did buy a Fujifilm Finepix X100. While it is overall a good camera, it is (or was) very pricey and it has a lot of annoying quirks and shortcomings that should really be absent from a camera in that price range. It basically has very little over the likes of Panasonic's LX range or Canon's S range*, but is significantly bulkier and has limitations that the others don't have. It is also twice as expensive. But it looks cooler. I know all that, but I sometimes still catch myself talking about these quirks as "personality" of the camera instead of plain shortcomings as I know they are ( I do own a Panasonic LX3 and I bought my sister a Canon S90, so I do have side-by-side comparisons showing clearly said shortcomings. Some might be corrected in future firmware updates, but the softness of the lens for example is really not excusable).
*The viewfinder is good, but that's about it.