OK, I'll translate
Once upon a time there was a company called Nokia, which grew rich and successful and popular because it took technology that was complicated and unreliable and made it very simple and easy to use, and very reliable.
Every Nokia product was better than the one it succeeded.
The financial markets didn't like this success, and said it was a fluke, and predicted that Nokia would soon lose its way, because competitors could do something just as good, only cheaper. Especially if these competitors were in Asia, and had lower labour costs.
But Nokia ignored this advice, and grew and grew. Soon, Nokia was the envy of the world, and one of only two consumer electronics companies on the planet - Sony was the other one - that could both set standards and deliver them successfully to many millions of users, all over the world.
And people liked Nokia, because their products were better every year. Business partners liked Nokia, because they created markets like ringtones, which gave royalties back to the music business, that made them richer. And network operators liked Nokia, because it was a sign that here was technology that was simple and reliable, and that worked, and that made them richer too.
Then, one day, some Californians came to Nokia. Their own internet technology hadn't made anyone much money - it had made the music business much poorer, and network operators poorer still; these internet network operators were going bust just trying to deliver it. And as for the customers - they hated every damn tacky bit of the network they used - Windows and Intel. It just wasn't reliable - and seemed to get worse every year.
But the Californians had a brilliant idea. They invented a Religion, and they persuaded Nokia that unless Nokia followed their Religion, they too would go bust.
And Nokia suddenly saw a blinding Flash of Light, and in that instant, forgot everything that had made it succesful - and made its business partners successful - and made customers like Nokia phones so much.
So Nokia had to follow the Religion, and pray every day to the Californians, that it was doing the right thing.
Soon Nokia Labs were full of people who didn't really know what they were doing at all.
These people didn't understand what customers wanted, or what made business partners share in the wealth, so they ran around in a panic saying things like "Social Media!" and "Web 2.0 Services!"
They even forgot how to make their phones simple to use and reliable.
And the rest of the story, you can fill in your good selves...
{where's the icon for "crumbling cookie"?}