People seem happy to go back to when just before Internet shopping took off, but forget that society has changed since then and it has come to meet a need.
Because this is El Reg, of course we're all luddites and proud of it and don't have Facebook, Twitter, a smart home, or a smart TV, and have a Nokia 150 instead of a Death Note 7 yet we could probably survive the next apocalypse with generators and a mesh network, at least going by the comments. However sometimes when something like this goes wrong without any warning it could very well screw up people's day or two or three in a real and measurable way, and not because it's ruined their Netflix session.
Hence the question how far back do you want to go?