Re: Why?
"I'm quite certain that unless they have some DMCA-type technology to only allow their own capsules to work, that some enterprising bods will find a way to reverse engineer the system and tweak the recipes / substitute their own capsules."
Or the machine requires a certain formulation of yeast or other compound...to which LG holds the patent (and no complaining this time as it's a real, physical thing here) so can sue any copycats to extinction.