Re: Aiming at the cash
No, the richer companies don't necessarily make the best targets for trolling. The risk with Apple is that they have the money to fight the suit. The prime target is a small to medium sized company with a mid-range profitability. You target them with a settlement fee of about 2/3 the mean cost of defense. Since they save 1/3 of the expected cost and eliminate the measurable risk of the defense greatly exceeding the mean, they'll be more prone to settle quickly. At which point you can move to your next target.
Now, and NPE does not have to be equal to a patent troll. I could theoretically see an entity structured that way to enable people who come up with good ideas but don't have the capital to enter manufacturing to profit from their ideas. I don't know if any of the current NPEs are such companies. I would expect their behavior to be different from a patent troll. For trolls I'd see the tactic described above to be their primary and likely even only modus operandi. I'd expect legitimate entities to engage in more sales negotiations on behalf of their clients. So I think it's that behavior that needs to be targeted. I don't see that any of the proposed changes do that, although I can see their proponents believe they will.