Re: National Lottery - It could be you! (but won't be)
Concur except for this bit:
Then you get surprising outcomes, such as Google+ not gaining traction despite Google's money and reputation.
If you take into account the real reputation of Google at the time it launched Google+, it follows that they didn't gain traction. Specifically, they were already being seen as a monopoly player is the advertising and selling personal information market. A web service where they can directly glean even more of your information was a non-starter.