Re: Bus Lane? Try Ford Lane.
It's not that its prioritised as such - it's more fundamental than that.
A separate IP network, that isn't the public internet, delivers the special content to the edge of the network. Video on demand is served from a point as close as possible to the last mile - that's how businesses like Akamai make their money and it's how VoD services provided by ISPs work.
Net neutrality laws won't and can't change that. The traffic isn't Internet traffic, so how will a law applying to Internet traffic even touch it? Your ISP is reserving part of your last mile bandwidth to deliver non-public Internet IP traffic. If the law is framed to try and extend beyond the strict definition of the public Internet then MPLS becomes illegal and corporate WANs around the globe stop working.
I'd guess as well that ISPs *could* give all traffic equal priority but perhaps could neglect to provide enough bandwidth to the peering point that they know certain traffic comes from.
My view is that this stuff is too complicated and technical for any poorly-framed law to actually have the intended effect. The market should decide.