Re: TTL exceeded
On a bus like 10Base2/10b5, EVERY packet is a broadcast packet.
You can play TDMA games, but then you're getting back into bellhead games instead of nethead statmux ones - and that in turn means you may have _guaranteed_ bandwidth on the wire, but it's only N/stations instead of allowing bursts up to much higher values (on the basis that stations are idle 99%+ of the time, even when carrying active voice sessions)
"I really don't think it makes a whole heap of difference to Sharon opening a Word document on the file server in the next room whether it takes 1ns or 2. "
It does matter when you have several classrooms of Sharons ALL trying to open a word document at once and collisions + backoffs turn that into a few thousand ns (try explaining to a school administrator that $1000 switch is better than $100 hub because it allows lessons to actually proceed)
"10baseT is pointless - for point to point you might as well just use USB or firewire."
Neither of which travel as far and by creating yet another standard you invoke https://xkcd.com/927/
In any case, 10bT was initially deployed in _hubbed_ (not bridged) evolutions of 10b2/10b5 which meant it still needed all the collision avoidance algorithms. It was only when moving to a switched environment that a lot of things could have been simplified and that was well into 100MB/s days (I can remember 100Mb/s hubs and paying $2k for 8 port 10Mb/s Lantronix switches that didn't work very well with my tulip cards)
Ethernet and TCP/IP didn't win because they were "better" technically.
They won because they weren't subject to stupidly high licensing fees, gateway charges or proprietary preciousness.
You could reuse the protocols and standards in different environments WITHOUT having to relicense them all over again. You didn't have to pay through the nose to learn them or make the chips or install the cabling and you could adapt them without having lawyers jump down your throat demanding royalties or hitting you with cease-and-desists.
There are some lessons there that various outfits which like to spout on about the value of IP repeatedly fail to take on board (ie: It's only of value if it's used)