Re: A novel suggestion
> How about "observe the speed limit"?
Firstly, in a lot of cases like this, the speed limit is tweaked specifically to maximise revenue - that's why it's called a "speed trap" (35mph limit for 500 yards in a 55mph road is a common one). As garnish on the cake various US areas have been caught playing games obscuring the signs, etc.
Secondly, 60 years of traffic studies around the world have shown that if a posted speed limit is set +10-10mph of the _actual_ safe speed then 90%+ of drivers will respect it (some studies show 95%+)
Outside of those ranges they'll either slow down to the safe speed or speed up to it, but you end up with a much higher speed spread than when an appropriate limit is set. If the limit is appropriate then your mean speed and 85% percentile speeds (1 standard deviation either side) are within 1-2mph of each other.
Speed spread means that pedestrians have to cope with varying safe time windows to cross and results in more passing manouveres (which are inherently dangerous - this is also a reason why _slow_ drivers are at least as dangerous as speeders)
The _actual_ solutions to excess speeds are engineering ones - usually a matter of removing roadside furniture and paint to make the road more "uncertain". Lines, curbing, fencing, signs and traffic lights all make the road appear safer and people go faster.
Get it wrong and you get a road like the one I live on - a 30mph residential road where 62% of all cars are speeding, 17% exceeds 40mph and peak speeds are over 80mph - it's such an embarassment to the local council (Surrey County Council) that they cooked the figures to claim that the average speed is 25mph (by including all periods of congested traffic(*)) and deliberately deleted the raw data from traffic surveys.
Traffic Psychology as a branch of Human Factors is becoming more and more important to reduce traffic casualties - and it's worth noting that Human Factors as applied to aviation is responsible for almost all the improvement in incident rates since the 1970s.
(*) Yes, outside congested traffic periods 90% of vehicles are speeding