I remember the time. Google came on the seen just as Altavista was switching to pay to display, which almost overnight guaranteed that Google produced more relevant results and, with the VC backing, was able to turn that ability to produce relevant results into something it could sell. This success engendered the Silicon Valley VC model that sees network effects and monopolies above anything else.
I've always seen Google as just another US technology company. However, so far, I don't think it has yet reached the heights of abuse that in their time, AT&T, IBM and Microsoft have, and that Oracle and SAP currently enjoy. I expect it to bend, and occasionally even break, the rules. But I'm also repeatedly surprised at their long term to commitment to some ideas (YouTube was one big and expensive bet) and engagement in standards work even beyond their own narrow agenda.
Overall, I think we're lucky that Page and Brin maintained so much control of the company. I shudder to think what Google would have become if the VCs had gained control: some kind of Frankenstein mix of Uber and Facebook, no doubt.