Re: Logos
Yes, but in this case capitalisation makese sense. Trying to enforce unusual case in a brand is always a nightmare and Apple must have teams making sure that the right people write iPhone™ and macOS™. But once things reach the real world they're lost: in English and most languages, proper names are capitalised and company and brand names should be as well. Only the trademarks are protected but that doesn't stop journos slavishly adopting them in prose, incidentally effectively watering down their protection whilst improving brand recognition.