Re: UHD Blu-ray is already sunk
Add to that the fact that still the vast majority of consumers want to put a "film" into a "player" and have it automatically load, present a menu and then off they go into the menu.
I can't answer for the "vast majority" just a straw poll of everyone I know is that we don't give a flying rat's arse about a menu, we particularly don't care or want to have be forced to endure an indeterminate amount of unskippable adverts for films we are either not interested in or already have and we definitely don't want to have to endure minutes of unskippable lies (or "copyright is theft" shorts and walls of text - copyright violation is copyright violation it is not, and never has been "theft"). We just want to watch the bloody film. Now. Right now. In addition we definitely don't want to have to wait for five minutes (feels like it) for a media player to piss around with DRM (Java VM) and try to synchronise it's arse with the disc so it can start to show the above crap we're not interested before we start to watch the film that we are interested in. Sometimes I swear it feels like it takes 15 minutes from sticking a disc in a BD player and the film starts.
On the other hand a ripped copy of a film will start pretty much instantly and that's what we, as consumers, actually want. While there may always be those that want the tactile feel of disc cases, to admire the artwork on the disc case and whatever is in them but I strongly suspect that the majority really just don't care. They may occasionaly be interested as to who the actors are playing particular roles, the plot synopsis or even the filming locations but any good media centre will have this information automatically and there's always a quick manual search of the Internet (or just IMDB).