Re: Does SEO even work?
"Does SEO even work?"
Yes, and noticably as well. The name may be confusing, "search engine optimization". It should probably be seen more are a way to tell the search engines exactly what your site is and what parts of your site are important.
Trying to game the SE's is easy to spot, and always hurts the site in the end.
The main reason these practises are used by the bigger sites is down to idiots working in "Nue Media", generally technically challanged getting sweet talked by the "SEO Gurus" selling snake oil.
Smaller sites using black hat methods only expect to exist a few days/weeks, they dont give a toss about being booted from the index.