What are they hoping for?
I dont see many ads, if I could fix it so that I saw NO ads I would do it immediately. I turn on ads on some sites to support the website owners, I dont click the ads and almost never even look at them. I dont want my browsing/emails/whatever else picked over like carrion in any way at all, if they offered me 10p for every webpage I visited to allow them to parse my data I still wouldnt go for it.
Saying that I can get a cookie put on my computer that will stop your servers parsing my webpages DOES NOT make it alright. I dont trust my ISP (VM), why the hell should I trust some company that is piggybacking on my ISP and trying to make money off what i do online?
This 'service' they offer of protecting me from the nasty websites of the world could have been implemented by simply changing the users DNS server ip's to Opendns (and in fact I use them already, but mainly because VM's DNS servers appear to be powered by terminally ill hamsters)...
So, to recap; an untrusted company gets to see every website I visited. If I opt out, I have to take their word for it that they wont look. Fuck that.
I am stuck with VM for another 3 months, when(if?) they do go ahead with this crap I will be moving back to Zen.
Finally; what are they hoping for? enough people not caring about the issue enough to complain / turn it off / move away to another ISP? I do hope that the media handles this the right way (i.e. lets people know that some unknown american company that had some shady software in its past is looking at everything you do online unless you tell them not to .... and even if you do its a toss of a coin if they respect your wishes or if the cookie lasts) and not buy in to the happy clappy "oh the internet will be a glorious place with gorgeous ads and no nasty internet hooligans"....