no ads, no content?
I don't have a problem with ads. Unfortunately, in a desperate attempt to make me watch their crappy, poorly designed pieces of crap they've made said ads jittery, moving, obtrusive, and very very annoying. So I've blocked most of them using, as most people here seem to AdBlock Plus + NoScript. Which works great for me.
So if they can only make a living by forcing me to be annoyed by this trash, then I guess they should just fold, and perhaps someone with a better understanding of consumers should fill their niche.
The sites have every right to serve up their ads. I have every right to do what I can to not have to be treated like a walking wallet and forced to put up with a screen full of jittery, flashing, moving trash. And I'm going to win that particular war, because it's my screen over which I have full control (so far anyway).
So, message to advertisers: don't piss off your customers by producing crap, and maybe you won't have to spend extra money to try to force people to watch your trash. Because you'll never win that particular war, especially when I can always just go elsewhere if you annoy me enough.
I really feel sorry for those sites whose revenue depends on ads, because they are being ripped off not by the people who use adblock, but by the people who write the adverts that make adblock not just "nice", but "necessary". Instead of trying to blame your (potential) customers, maybe you should be taking a good long look at your advertising providers as the source of your misery.