Time Warner is looking at this Bass-ackwards...
Ok,
Time Warner is a company that plays in a bit of a monopolistic environment. But they exist to make money.
Since they already have a large and varied subscriber base, they have a couple of options.
First they need to do some data analysis to determine the average amount of usage by their customers. Then determine the frequency of which an average user occasionally goes over the monthly usage.
In theory, Time Warner could crunch the numbers and determine a price point and revenue targets.
Keeping the numbers simple, suppose that the average household used 10GB a month but occasionally goes over that limit 1 or 2 months a year by 2GB.
Suppose that the current 'unlimited' service costs $50.00.
Time Warner could raise that 'unlimited' service to $75.00 and then offer a metered bandwidth pricing where the customer pays $40.00 for 15 GB a month, or $35.00 for 10 GB a month. Under either plan, they get charged the $1.00/$2.00 a GB for going over their monthly quota respectively.
This way, a consumer who only uses 10GB a month can opt for the $35.00 plan and save $15.00 a month from their current bill.
Those who need a bit more based on their usage can get the $40.00 plan and again save money.
Those that want unlimited get charged the $75.00.
This will definitely get subscribers to move to the new plans without having to worry about 'volunteers' and pissing people off.
Note: The numbers are just here for example purposes. The point is that it would be fair for TimeWarner to take this type of approach because for the average consumer, they'll be saving money.
Kind of a simple solution that passes the PUC (Public Utility Commission) sniff test because it solves two problems. 1) Reducing the average customer's bills. 2) Allowing TimesWarner better control over their network.
FIOS is cool too, and you can bet that when it rolls out, over time there will be the same issue of bandwidth. The larger the pipe, the more content will flow and they'll have a similar problem.
What I am suggesting is a pricing model that allows them to shift from a single tiered pricing to a multi-tiered pricing.
The black helicopter because this type of modeling should optimize the revenue a company can generate while appearing to give the average consumer a break. Its a dirty little capitalistic sekret!