Re: The Answer is simple
"I think the market is doing a fantastic job of punishing Sony as it is."
There is no evidence of the market ever having had any impact on a company because they acted against the interests of the users. The market is just an idea. It might work in theory if you had a transparent market, but then again when was the last time you bought a car and the salesman told you that the manufacturer may have killed opposition leaders in Argentinia and last year has avoided going to court about that?
If the market would work, DRM would be gone by now, as people would buy DRM-free versions of what they want.