Re: Corporate Puppet
Ah but, John, "monetization" of the Internet is a relatively new idea. We who remember the free, open, non-discriminatory interconnection of private networks and quid pro quo sharing of knowledge idea don't want it and we never have. If small publishers (or anyone else, for that matter) need to go into shady ethical areas to make money, perhaps their business models are flawed, in which case it's up to them, not us, to think about solutions that both work and do not infringe the rights of others or move aside for those that can.
However, if some people are willing to accept being tracked and profiled, why, let them opt in. What these small publishers are scared of is that nobody will, so perhaps this tells you just how popular this idea of throwing privacy to the wind really is. If that doesn't, the lengths some people go to to release themselves from all this snooping should be a massive clue.
I forget the last time, if ever, I looked at a newspaper or magazine, even a free one, and some prick popped up, took my photo, handed me a form to fill in and tattooed my arse with a unique ID while I wasn't looking. The result would probably be a very real-time smack in the mouth for whoever tried. I'm also struggling to remember a time I made a purchase on the strength of an advert that I didn't go looking for specifically based on other criteria. In fact, I usually have a harder time finding what I want to purchase *because* of the relentless advertising.
The whole thing is a sham. It's poorly thought out and people are trying to make it work against all odds using guilt trips. Sorry, but I don't feel the least bit guilty.