Store to landfill
How many times since the '70s have companies tried to introduce some kind of ' one unit to rule them all'?
Only now it not only plays multi media but tries to sell you stuff while stealing your personal details and selling those to others.
I suppose eventually reality will catch up with sci-fi and everyone will be a part of the IoT from birth when they are fitted with their personal (surveillance) chip, fortunately I doubt I will live to see it.
Until then these things will not really take off, particularly at the moment as more and more people are becoming aware of what companies are doing with their data.
It seems to me to mostly be the middle aged who embrace this crap and have no clue about what is going on.