I remember when 3G was rolled out and networks were trying to work out how to get a return on it. Charging for clips of football highlights was mooted, but it didn't work out - there just wasn't that much that a typical consumer would want to do on a 1.5" screen that required lots of data.
What changed was the arrival and mass adoption of full screen smartphones and the services that ran on them.
Biting the hand that feeds IT
