Was the real reason for them declaring they'd have dividends awhile back simply anticipation of, and making it harder, to short their stock?
It's been quite a long time since any real innovation, and things like this story keep going on and on - this outfit gets you coming and going and revels in the highest margins in the biz.
Which is insulting enough that I managed to avoid them so far...but it really does look like they might be getting ready to lose it in a way that is publicly recognized - and financially actionable.