Reply to post: The Trolls of Market Research

Gartner to wearables biz: Through failure comes success!

BillG
Trollface

The Trolls of Market Research

Gartner is in the business of selling reports. Nobody buys a report that says a market will fail - Gartner reports are bought, in volume, by desperate directors and senior managers trying to sell a dodgy marketing plan to skeptical management. For that reason it's said that Gartner never met a market it didn't like.

They are the trolls of market research.

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