Reply to post: Re: Who needs analysts?

Not a price cut! Apple perks up soggy iPhone demand with rebate boost

Charlie Clark Silver badge

Re: Who needs analysts?

Once people get sick of paying well over the odds for average technology then paying even more for Apple care then they will be finished. That day isn't too far away.

People overpay for the "average" technology all the time: just look at the car industry. The I-Phone has always charged a premium in comparison with other similar specced phones; memory has traditionally had the highest margin. And customers have been happy with the overall value proposition. Apple's biggest worry isn't really the prices they charge, it's customers thinking the phone they already have is good enough and that they'd rather spend their money on something else. The most recent highend I-Phones are stuffed with stuff no one apart from Apple bloggers really cares about. And then there's the fucking notch.

Not that this implies impending doom for Apple, they'll adjust the portfolio, like they did with the "c" models that didn't sell well, and present a new model, presumably without a notch and perhaps ever so slightly less expensive and it will sell like hot cakes. And it will continue its push into services.

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