Re: Who needs analysts?
"Why? Because they believe that they are getting something better than a commodity item or "lesser" brands."
No, I disagree here: people like brands because of consistency. The same experience each time.
Which is why Apple are on a slippery slope: they're changing the consistency. Less decent hardware for more money.
It's like if New Coke cost more. Now, that's an extreme example.... But you don't see McDonald's messing with Big Macs and whacking the price up.