The user has no freedom but to consent
Possibly worth pointing out that there is a little message at the bottom of this page that says:
We use cookies to improve performance, for analytics and for advertising. You can manage your preferences at any time by visiting our cookie policy.
If you vist the cookie policy page, you'll find 7 separate places where you are told you may opt out, 3 of them belong to Google and some of the others seem merely lead to lengthy expositions of privacy policy with hard-to-find allusions to opting-out. And those opt-outs almost inevitably will involve other cookies being stored. So, kettle, pot, etc.
The real problem is that there still isn't any real alternative to advertising to fund Internet services and it's not clear people would want to use one that involved actual money. Perhaps leaning on Google over privacy might encourage them to find a way.
Biting the hand that feeds IT
