Give up on the stupid gimmicks LG, they're not what sell phones. Just put one good-quality lens on the back and call it a day. Samsung might have a bunch of stupid gimmicks, but that's not what sells their phones, it's marketing. Samsung phones are front and center at every cell phone retailer. Unless LG can replicate that they don't have a chance, even with a fairly good product like the LG G7 ThinQ (also, dumb name).