Just the cost of doing business
"The firm was fined £90,000 in 2013 for making thousands of nuisance calls, and the ICO noted that – despite paying up – this latest breach showed "a clear lack of remedial measures" had been taken."
Clearly these "Bespoke" nuisance callers just consider these fines just the cost of doing business just like the tiny fines thrown at corrupt bankers that continue to violate all manner of laws.
As another commentard said, second time should be a crime against the courts policy and should be a jailable offense.
(I also feel there should be a severe penalty for anyone using the word "Bespoke")