So they've already redefined the notion of AI
And now they're redefining the notion of ethics.
Well, here's the thing : the public at large doesn't care about how the word AI is bandied about, it makes no difference to them. That public will, however, care about how their personal data is (ab)used, especially when those who know are educating the rest about the risks.
Not to mention the banking sector which has done a fine job in 2018 to educate its customers on the risks of surrendering too much data to people who are not worthy of having it.
Privacy is theft ? That's where they want us to go ? Well then call me Lupin. Arsène Lupin.